One common bullish viewpoint made by most of the investors regarding Gillette has been “Market potential is huge considering its a highly under-penetrated market & Gillette is largely a monopoly business” Lets break up the target market into urban men & rural men and see if there is actually that kind of potential: Urban Men (Metro/Tier I/ Tier II) Look around and talk to any working man, chances are that he will be shaving with a Gillette razor. Now if entire target segment in Urban area is already using a Gillette product where can the growth come from? Uptrading: A guy using Gaurd/Presto could up trade to a Mach3 and later to Fusion. Rise in working population: Every year some part of youth, which otherwise finds it cool to keep beard, would …
2013 October
Before I come to the point, let me tell you where this post is coming from: In my MBA program at least half of the subjects were same as I studied in my graduation, in fact for some the recommended books were of the same authors. It was during this phase I could compare the quality of teachers, the teaching methodologies and what dramatic effect these two can have on the learning. Later I enrolled myself in one of the toughest finance courses in the world- Chartered Financial Analyst, USA. This is a self-study program where only the content is provided to the candidates and they have to appear for exams. During my three years journey, I never felt any need for classroom coaching. Why? It is because of the …
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