One common bullish viewpoint made by most of the investors regarding Gillette has been “Market potential is huge considering its a highly under-penetrated market & Gillette is largely a monopoly business”
Lets break up the target market into urban men & rural men and see if there is actually that kind of potential:
Urban Men (Metro/Tier I/ Tier II)
Look around and talk to any working man, chances are that he will be shaving with a Gillette razor.
Now if entire target segment in Urban area is already using a Gillette product where can the growth come from?
Uptrading: A guy using Gaurd/Presto could up trade to a Mach3 and later to Fusion.
Rise in working population: Every year some part of youth, which otherwise finds it cool to keep beard,