It is hard to find somebody in north India who hasn’t had Crax as a kid; many even have it today after growing up just like I do
Crax brand is owned by a listed company called DFM Foods Limited. DFM stands for Delhi Flour Mills which was their original business and later got demerged into a private company of the promoter group.
Without getting into too much detail; I’ll give an overview of the company and then straight come to the point.
DFM now owns three brands: Crax (corn rings) being the flagship brand accounts for 76% of the topline, Natkhat (wheat puffs) 5%, Krunchoids which is the latest addition 5% and remaining from Namkeens.
Three decades old Crax corn rings are available at Rs 5 SKU