Shutting Down Treasure Trove

By

Stalwart Advisors has been running an independent equity research service called ‘Treasure Trove’ for over a decade now. 

Following are some stats covering this decadal journey:

Unique subscribers (cumulatively)1,600 Families
No. of businesses covered55
Avg. gain on 40 stocks (positive return)170%
Avg. loss on 15 stocks (negative return)– 26%
Overall return28% CAGR (~12 times)

In other words, if someone started with Rs 10 lacs in 2014, did not add any more funds but could execute on research timely, he/she is a crorepati today. Keeping aside the roller coaster, this has been a fulfilling journey for us.

All this while, the firm had zero complaints with the regulator given we have been fully transparent with prospects; before signing up a prospect would get prior access to the guest dashboard with multiple reports, FAQs along with suitability/risk assessment.

During these 10 years, the rules, regulations and their interpretations kept evolving, but somehow we survived it. Further, it is usual for firms to shut their research desk when they become an asset management company via PMS/AIF license (a natural progression). Stalwart got its PMS license two years ago, but we ensured we continue our research desk.

We think writing down our investment thesis & putting it out publicly has forced us to think deeper and also learn better from our investments. Through Treasure Trove we have catered to a niche of smart individual investors who manage their own portfolio, understand the magic of long-term compounding but lack time and/or skill to do deep research by themselves. Many of them may not have large portfolios or the comfort to put Rs 50 Lacs at one go (PMS threshold) and that was the rationale behind continuing the research desk.

Fast forward to today

The regulations are once again overhauled in January 2025. The stated intention behind these reforms is ‘Ease of Doing Business’ but unfortunately the outcome, for a research house focused on the long-term, is diametrically opposite and makes their setup completely unviable.

The link to New Guidelines (21-pager) is shared at the end of this post. But without making it technical, let us explain the impact with a simple analogy:

Imagine you are running a hotel. There are smaller peers who allow their customers to book rooms on an hourly basis, but the industry standard globally is to allow a minimum booking of one day (24 hours), which is what your hotel follows – customer has to pay for at least one full day at the time of check-in.

Now, two new rules are made mandatory for the entire hotel industry:

  1. The check-in formalities (documentation), the on-going reporting & audit (compliance) are materially increased.
  2. Restricting hotels to NOT charge beyond an hour at the time of check-in.

The first will lead to substantial increase in operational costs, time & effort but is still manageable.

The second one is what makes the longer stay completely unviable. It adds too much friction & discomfort for the customer & service provider to keep knocking the door every hour even though the intention right from start is to stay at least 24 hours or longer.

Coming back to new guidelines, besides adding significant operational & compliance burden, the new guidelines dictate that a research subscription cannot accept more than a quarter’s fee at a time.

Imagine running a bank that lends for 5 years but cannot accept fixed deposits of more than a quarter. The asset-liability mismatch (ALM) with constant roll-over every quarter makes it such a vulnerable business. It is equally bad for customers who otherwise wanted to lock-in attractive rates for long-term FD. As an investor or customer in a bank, you would pray that RBI never does that.

One may wonder if putting an auto-pay can resolve the friction of quarterly renewal? In 2020, accepting the fee via payment gateway was banned for Investment Advisors. This can happen anytime to Research Analysts too.

The additional operating costs & effort for client onboarding (Agreement, KYC, CKYC, etc), benchmarking, validation, audit etc is still manageable. The deal breaker for us is the risk of focus shifting to short-term activity in order to justify quarterly renewals (unintended consequence). We clearly understand that the big money is not in constant buying or selling, but waiting patiently for the right opportunities and then riding them.

Right from the start our average investment horizon has been 3-5 years (in line with our subscription duration). Sure we have been early in some themes and made mistakes too, but this staying power is what eventually led to many 5-10 baggers for us. The unintended consequence of hyper activity will be terrible for our investors – we don’t want to end up becoming another ‘tip-provider’.

Like those hotels who were already offering hourly service, the life of services providing trading & momentum tips hasn’t changed much due to revised rules. It is just the long-term research that is impacted adversely.

Why this post?

We really appreciate the trust our investors have shown in us over the last decade. We owe them a detailed explanation before we shut this down, and that is the only intent behind this post. We are in NO way criticizing the regulatory guidelines. We do understand the on-going situation wherein gullible investors are losing money to false promises & being lured to trade in F&O, inundating the regulator with complaints, while mischiefs from the likes of Indore keep popping up. Policy formulation is complex & collateral damage is a given. Unfortunately, this time it’s us.

With effect from January 08, 2025 (the date of circular), we had to completely stop fresh subscriptions as well as renewals.

We sincerely regret the inconvenience caused due to this development and hope our subscribers understand that this is really beyond our control.

For subscribers with an active subscription, the following FAQs shall address the phasing out, if you have any other queries, please feel free to reach out to us at support@stalwartvalue.com

1. When does the Treasure Trove service stop?

We are making an attempt to phase out in a gradual manner over the next few months providing as much hand holding as possible.

We will continue to publish quarterly updates, new opportunities that we discover, exit notifications etc. at least till mid-year, while also conducting a couple of SA Broadcasts (video/live meetings) to guide on how to conclude.

2. What about the balance fee from the date of closure?

You would get a refund of the balance subscription amount. 
We will reach out at least a month prior to closing, and seek your bank details for processing the refund.

3. I have been a subscriber for a long time and my subscription expired on January 08, 2025 (or anytime later), can I renew till the time service is active?

Unfortunately, No. The new guidelines seem to be applicable on fresh subscriptions as well as renewals.

4. I am an investor in SA’s PMS – Wealth Guardian Fund, does it impact me / fund in any way?

No, the Portfolio Management Service (Wealth Guardian Fund) continues as is and does not get impacted in any way by this new circular for RAs.

Link to SEBI’s New Guidelines for Research Analysts 2025: https://www.sebi.gov.in/legal/circulars/jan-2025/guidelines-for-research-analysts_90634.html

30 responses to “Shutting Down Treasure Trove”

  1. Naren Avatar
    Naren

    It’s sad.
    It has been a wonderful journey with you Jatin, and team.
    In order to stay connected, I look forward to get enrolled in the your PMS.

  2. Neeraj Sharma Avatar
    Neeraj Sharma

    I am absolutely gutted at this thoughtless action of SEBI.
    However there is no point in looking to them for a solution and instead sincerely request you to look at technology for :
    a. payment on a quarterly basis, since this is an absolute treasure trove for long term investors.
    b. Please consider inconvenient methods also – including raising fees or costs.

    Yours sincerely,
    Neeraj Sharma

  3. Kanagaraj Avatar
    Kanagaraj

    Its really very bad to see the SA is closing down.. I have been associated with SA for more than 6 years.. During covid, the revamp is really good.. Moved from non performing to future ready that time helped to grow our money… Thanks for all the work.. Let us see, we will come to your PMS one day then..

  4. ANKIT MANIYAR Avatar
    ANKIT MANIYAR

    What should we do next

  5. Dhruv Rawani Avatar
    Dhruv Rawani

    Hi Jatin,

    Have really enjoyed your deep dives on stocks and the market updates that you have shared over a period of time. Its really sad that i would not be able to access the same going forward. Wish we could workout something mutually beneficial within the four corners of the law.

  6. Parag Avatar
    Parag

    What if I need to move to PMS. What is the procedure to move from TT to PMS?

    1. Dinesh Avatar
      Dinesh

      Sorry to see this sir

      Wish you all the best with the PMS

      I really hope you can some day provide us a model portfolio small case service so we can gain from your expertise while having our own discretion

  7. Anshul Avatar
    Anshul

    Hi Jatin,
    This is painful to read. While I understand the challenges, but still hope you can continue with it in some form or fashion. Perhaps on small case platform?

    PMS does not work for people like me who like to manage their own portfolio, but along with some trusted high quality advice.

    I have been with your service for 7 years and hope to continue receiving your advice in some form. All the best.

  8. Shobha Avatar
    Shobha

    Any guidance on the existing stocks at the end of my subscription period? This is a very sad decision

  9. Vinay Mehta Avatar
    Vinay Mehta

    As much as it feels bad that a company like yours has to shut down it’s research activities, I feel this to be correct and feel that all research analyst and investment advisors should do the same. I truly believe the regulators have lost their mind and are making unreasonable rules. It is said Incompetence is always compensated by over regulating. Also SEBI is an egoistic organization with double standards. Never felt so disappointed. I am short of words to explain the disappointment, erratic rules and regulations of SEBI and double standards it implements.

  10. Ayush Agrawal Avatar

    Sir,

    Thank you for setting the bar very high in Equity Research. Very disheartened to read this. Wishing you all the best for future ventures.

    Rgds,
    Ayush Agrawal

  11. Nandhakumar Avatar
    Nandhakumar

    HI,

    At last one of my fears had came true, I am an active subscriber for stalwart advisors from 2017, I am a happy client with teasure trove services. Now that its phasing out it left me in a tough situation .

    I really need to meet you guys over phone and discuss the future plans, as currently I am in USA and I request you to my email at the earliest to discuss.

  12. Pushkar Avatar
    Pushkar

    I can still see a number of other research services offering annual and longer than annual plans. Are you sure closing down the service isn’t premature?
    Any alternative method like postdated cheques or standing instructions should work, right…

  13. Pradip Roy Avatar
    Pradip Roy

    Hi Jatin,

    I was deeply saddened to hear the news. I have been investing with you for the past six years, and it has been a truly wonderful journey.

    While I understand the challenges you are facing, I sincerely hope you can continue your work in some form, or perhaps there will be changes in SEBI regulations that allow for it. I would love to keep receiving your valuable advice in some capacity.

    Although I prefer to manage my own portfolio, I truly appreciate having access to trusted, high-quality guidance like yours.

    Wishing you the best for the future.

  14. Manish Gupta Avatar
    Manish Gupta

    SEBI has gone crazy…lol
    The kind of regulations required seems practically impossible and why exactly SEBI has gone crazy cause they require esign also from past clients. Do you think that’s everything gonna be possible? And where in the world does new rules/regulations get applicable for past? Also Someone writely pointed out that SEBI has double standards and have only one side of brain working. Where unregistered analyst and advisors are available all over youtube and telegram doing work freely, SEBI is after registered intermediaries without any sense and making lives difficult for all.

  15. Nirmalkumar Jain Avatar
    Nirmalkumar Jain

    It’s a sad for long term investors like me who love reading your reports

  16. sathyamurthy Avatar
    sathyamurthy

    This is really shocking. I was about to renew my subscription which expires on 3rd feb 2025. i will post a separate mail about my journey with SA. I have never seen anyone with ethics, honesty and sincerity to the core like Jatin ji. Wish you could find someway to circumvent this obstacle legally. Please don’t leave your subscribers in the dark. Continue to give advice on existing picks. I was thinking of opening a PMS but keeping it in abeyance due to my daughter’s marriage. Hope I will meet you personally for a PMS sometime later.

  17. Dhiren Avatar
    Dhiren

    Unfortunate and Disappointed! Is there any way to continue the services (more of hope). Alternatively, what would be the process of moving to PMS. There are other regulatory challenges of investing in PMS for a person working in financial services / audit firms.

  18. shiv Avatar
    shiv

    I would really suggest to look for alternatives. People who manage their own portfolio PMS would not be the option.

    You have been a true guru who has been guiding honestly for so many years. In this tough market times please see alternatives of how we can work together.

    Thanks

  19. Ajay kumar Avatar
    Ajay kumar

    This is very sad. I have been with SA from last 6 years and must admit Jatin and his team is really passionate and the journey was so cool. I showed trust in his advisory and never regret my decision. Well it seems time has come to move to Pms way. But doing it by own has its own adventure and learning.

  20. Anand Dharsandia Avatar
    Anand Dharsandia

    Sir,

    I have started your subscription in 2022, and I am very happy about your services.

    I want to manage my own portfolio with the help of high quality advisory services like yours. I do not want to invest in PMS. And I hope there are many like me. Pls find some way to keep running your high quality services for investors like us.

    Thanks,
    Anand Dharsandia

  21. Ankit Mehrotra Avatar
    Ankit Mehrotra

    Hi,

    I was one of your subscriber who has enrolled your service in the year 2014.It has been a great journey with SA team.

    Keeping this in mind (Every thing happens for the good), We will surely opt for your new product. Kindly update us on this.

  22. Venkatesh Pabbisetty Avatar
    Venkatesh Pabbisetty

    It is sad to see this. I was in hope of reading updates of Treasure Trove when the alert came on the screen. This is unexpected and shocking that due to regulatory guidelines it has to be phased out.
    Though I know about Treasure Trove from long time, now regretting that I didn’t participated before. Hopeful that you will find some way to keep running this quality research based service.

  23. atul Vasantlal Vora Avatar
    atul Vasantlal Vora

    Can’t you charge higher for first quarter and give option of three free quarters?

  24. Rajesh Reddy Avatar
    Rajesh Reddy

    This is really very sad. i made really good profits. It is hard to find good research firms after so much of struggle i landed here and its been good journey past 6 years for me. I will now jump to PMS of your with out any further due. But I am wondering if you can at least do the exists calls so that we will end up in better state on current portfolio.

  25. Shekhar Avatar
    Shekhar

    Dear Jatin,
    I am invested with you since 2018 and before that i have tried many advisors, but as they once you strike gold you should stop digging. I have made wealth that a middle class person like me could not imagine. I dont get time to do the research and totally depend on you. For me market means your advise. I would request that you can do a survey of your subscribers before calling it off; most of us would be happy to pay every 3 months and still have long term vision with you. Even if there is some attrition, most people would like to continue. I feel that you should think about your decision and allow us to stay with you.

    Regards
    Shekhar

  26. Jefin Avatar
    Jefin

    I am deeply saddened to know that you have decided to not continue Treasure Trove.

    I really appreciate all the hard work, and most importantly the high moral code Stalwart Advisors have been able to adhere to throughout the years. The wisdom and knowledge provided in your publications have helped me become a better investor, and a better decision maker overall.

  27. Anonymous Avatar
    Anonymous

    Jatin & team,

    As your senior peer, I feel that Stalwart is taking a wise decision by exiting advisory.

    Besides what’s mentioned in the post above, I am confident that the following developments are going take away whatever little utility is left of IA/RA license:

    1. Performance Validation Agency being setup to validate future performance, while restricting the ability to claim any past performance. This is equivalent to a complete reset wherein old RAs operating for years must start from zero.

    2. The entry barriers in the form of educational qualification, relevant work experience, networth etc. are significantly relaxed making it fairly easy for any random person to become an IA/RA. Further, part-time RAs are allowed now. While this will increase the number of advisories but will significantly deteriorate the average quality. Their subsequent compliance lapses and potential misuse of SEBI registration will likely force the regulator to bring more and more rules which will further increase challenges for genuine equity research firms.

    3. Law enforcement is as important as law-making, the focus should be on deterring wrong & unethical behaviour by putting material penalties in monetary form, barring from markets and in extreme cases even criminal charges/jail time.

    However, even in the most blatant breach of law by unregulated entities that scammed people of Rs 10-20-30 Cr through false & misleading ads, the monetary penalties have been peanuts (Rs 1-10 Lac) while barring them from markets for merely six months to one year. Such an easy escape even for those who are caught red-handed creates no fear of the law in others. In fact, offenders themselves often come back in new avatars.

    If the law was made in the right spirit, ideally they should have kept the entry barriers high (point 2), while keeping compliance simple but with strict penalties. Unfortunately, they seem to have done the exact opposite.

    More genuine advisories would come up if the profession is attractive and fairly regulated, not because it is easy to get a license, but unviable to stay compliant.

  28. Ramesh Dara Avatar
    Ramesh Dara

    Dear Stalwart Team,

    I have been stalwart member for past five years. I earned good money with your service. Please try to continue Treasure Trove services, which is beneficial for small retail investors. I am ready to pay quarterly basis, You can contact us by Whatsup Broadcast, which is easier way connect members for their renewal membership. Kindly consider our request for which I would be grateful to you

    With Regards,
    Ramesh Dara

  29. Jeeva J Avatar
    Jeeva J

    It’s disheartening to hear the winding up of the services where I was associated for more than 7 plus year. Nevertheless we are mercy at the hands of SEBI.

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